This essential home visit during baby's first week helps to establish important breastfeeding skills in mother and baby and build confidence in mom. The first week is a crucial time in laying the foundation for breastfeeding success, but can also be overwhelming for many new moms. We will observe breastfeeding, assist mom fine-tuning latch and positioning, check baby's weight, and discuss any problems or concerns. Suggestions will be offered to help mom cope with the demands of a new baby as well as reach her personal breastfeeding goals. An in-depth Personalized Care Plan will be sent to mother and pediatrician within 24 hours following appointment. Free email/text follow-up is included for one week following appointment.